Really Dumb Superbowl Ads

Last time I checked the purpose of a Superbowl ad was to increase sales for your business. A Superbowl Ad costs millions, so lets do an ad that hurts our business said no one ever. But yet that is exactly what two ads did. 

The first begins with a stereotypical beer customer insulting the founder of Budweiser as he enters America. Of course, most of those who Budweiser is parodying do not oppose immigration, they oppose illegal immigration. There is a certain subset that those oppose all immigration, but it is small, 10% maybe. But even at 10%, why would Budweiser want to alienate that many potential beer drinkers? Not also the founder of Budweiser nodding at a black man, no stereotype was left unaired. 

Here is the ad: 

(Budweiser is doubling down and is buying extensive YouTube presence for these ads.) 

The second ad is for 84 Lumber. It is even worse as it highlights illegal immigration. I would have loved to have been a fly on the wall when this ad was pitched. It is like 84 Lumber does not actually know who its customers are. A big problem in the contractor and subcontractor area is the hiring of illegal aliens. If you are a contractor, and a potential customer of 84 Lumber, you may have just been underbid by a competitor who uses illegal labor. Your supplier favoring these illegal acts might influence which supplier you chose. Notice also the stereotype of women and children as illegals. 

I wonder how the "let's insult half of our customers" ploy is going to work for them?